<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Pilar Gutiérrez]]></title><description><![CDATA[I'm a passionate communicator with a Bachelor's degree in Advertising and Institutional Communication, based in Buenos Aires, Argentina.]]></description><link>https://www.pilargutierrez.com.ar/proyectos</link><generator>RSS for Node</generator><lastBuildDate>Tue, 28 Apr 2026 23:20:25 GMT</lastBuildDate><atom:link href="https://www.pilargutierrez.com.ar/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Vidt Buenos Aires]]></title><description><![CDATA[Optimización de la estrategia de marca y la identidad digital de Vidt, y actualización del sitio web.]]></description><link>https://www.pilargutierrez.com.ar/post/vidt-buenos-aires-1</link><guid isPermaLink="false">69efdbd857e888631215ded8</guid><pubDate>Tue, 07 Apr 2026 22:10:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_e92c8fffbbe247f998b1f8fe6a01744e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Estrategia de redes sociales de Mamanegu]]></title><description><![CDATA[Estrategia de marketing y comunicación de Mamanegu. Más de 35K seguidores en redes sociales.]]></description><link>https://www.pilargutierrez.com.ar/post/estrategia-de-redes-sociales-de-mamanegu</link><guid isPermaLink="false">69f0f64399422783a145146d</guid><pubDate>Mon, 06 Apr 2026 18:11:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_42eabddf9ea245d789efe52fbd7a4bd2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Página web de Mamanegu]]></title><description><![CDATA[La página web de Mamanegu exhibe su diversa oferta de productos y mejora la experiencia del cliente.]]></description><link>https://www.pilargutierrez.com.ar/post/p%C3%A1gina-web-de-mamanegu</link><guid isPermaLink="false">69f0f85ba95c77b659dd9fac</guid><pubDate>Sun, 05 Apr 2026 18:25:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_280d5435bc7e4cdfa446b3ce83b5ee03~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Campaña de influencers para PlayStation 5]]></title><description><![CDATA[Campaña de influencer marketing orientada a aumentar el reconocimiento de la PlayStation 5 en Argentina.]]></description><link>https://www.pilargutierrez.com.ar/post/campa%C3%B1a-de-influencers-para-playstation-5</link><guid isPermaLink="false">69f0fbe6bf424cb4d5ed997e</guid><pubDate>Sat, 04 Apr 2026 18:29:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_03167410d49b45a0a57dc27c4a288398~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Miniserie El hijo del viento]]></title><description><![CDATA[Miniserie de cuatro episodios y campaña de lanzamiento que exploran los capítulos más controvertidos y extravagantes de la vida de Claudio Caniggia.]]></description><link>https://www.pilargutierrez.com.ar/post/el-hijo-del-viento-1</link><guid isPermaLink="false">69f0fd2bff40bd15ba686fcd</guid><pubDate>Fri, 03 Apr 2026 18:37:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_7743af7a89624ee0ad1678b5817bcb82~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Lay's El legado]]></title><description><![CDATA[Campaña creativa protagonizada por Lionel Messi como embajador de marca de Lay’s, orientada a aumentar el reconocimiento de la marca mientras rinde homenaje a su legado.]]></description><link>https://www.pilargutierrez.com.ar/post/el-legado-1</link><guid isPermaLink="false">69f0feada95c77b659dda5bc</guid><pubDate>Thu, 02 Apr 2026 18:43:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_981d528b5e964887ab75c4c52c4ccf42~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Está más cerca de lo que pensás]]></title><description><![CDATA[Publicidad en vía pública galardonada con el segundo puesto en la competencia Promise Brain 2021.]]></description><link>https://www.pilargutierrez.com.ar/post/est%C3%A1-m%C3%A1s-cerca-de-lo-que-pens%C3%A1s-1</link><guid isPermaLink="false">69f1008c47e48a11e8ea5541</guid><pubDate>Wed, 01 Apr 2026 18:49:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_4dc13f9551f34e9ca6cd5f5d61d102ec~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Moda 360]]></title><description><![CDATA[Campaña de lanzamiento enfocada en desarrollar piezas disruptivas, tanto digitales como en vía pública (OOH), para Moda 360.]]></description><link>https://www.pilargutierrez.com.ar/post/moda-360-1</link><guid isPermaLink="false">69f10148342ece1c4077d00e</guid><pubDate>Tue, 31 Mar 2026 18:51:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_0bf0841793ae4f20b63e3998ce8841a4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Vidt Buenos Aires]]></title><description><![CDATA[Vidt's brand strategy &#38; digital identity optimization and website update.]]></description><link>https://www.pilargutierrez.com.ar/en/post/vidt-buenos-aires</link><guid isPermaLink="false">696169c734cf1bf32850eedb</guid><pubDate>Fri, 09 Jan 2026 21:31:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_e92c8fffbbe247f998b1f8fe6a01744e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Mamanegu social media strategy]]></title><description><![CDATA[Mamanegu’s marketing and communications strategy. Over 35K followers in Social Media. ]]></description><link>https://www.pilargutierrez.com.ar/en/post/mamanegu-social-media-strategy</link><guid isPermaLink="false">682a317ef7793539fe608766</guid><pubDate>Sun, 18 May 2025 20:05:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_42eabddf9ea245d789efe52fbd7a4bd2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Mamanegu web page]]></title><description><![CDATA[Mamanegu's web page showcases its diverse product offering and enhances the customer experience.]]></description><link>https://www.pilargutierrez.com.ar/en/post/mamanegu-web-page</link><guid isPermaLink="false">682a2b1df7793539fe60756e</guid><pubDate>Sun, 18 May 2025 18:53:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_280d5435bc7e4cdfa446b3ce83b5ee03~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[PlayStation 5 influencer campaign]]></title><description><![CDATA[Influencer marketing campaign aimed at increasing awareness of the PlayStation 5 in Argentina.]]></description><link>https://www.pilargutierrez.com.ar/en/post/playstation-5</link><guid isPermaLink="false">68292edd0b7f5042f1dc3f1a</guid><pubDate>Sun, 18 May 2025 01:04:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_03167410d49b45a0a57dc27c4a288398~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[El hijo del viento]]></title><description><![CDATA[Four-episode mini-series  and launch campaign, exploring the most controversial and extravagant chapters of Claudio Caniggia’s life.]]></description><link>https://www.pilargutierrez.com.ar/en/post/el-hijo-del-viento</link><guid isPermaLink="false">6829217a0b7f5042f1dc1e00</guid><pubDate>Sun, 18 May 2025 00:00:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_7743af7a89624ee0ad1678b5817bcb82~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Lay's El legado]]></title><description><![CDATA[Creative campaign featuring Leo Messi as Lay’s brand ambassador, aimed to increase brand awareness while paying tribute to his legacy.]]></description><link>https://www.pilargutierrez.com.ar/en/post/el-legado</link><guid isPermaLink="false">68291c273d8d9ecdaaef6a94</guid><pubDate>Sat, 17 May 2025 23:41:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_981d528b5e964887ab75c4c52c4ccf42~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Está más cerca de lo que pensás]]></title><description><![CDATA[Street dvertising awarded 2nd place in Promise Brain 2021 competition.]]></description><link>https://www.pilargutierrez.com.ar/en/post/est%C3%A1-m%C3%A1s-cerca</link><guid isPermaLink="false">682912273d8d9ecdaaef5387</guid><pubDate>Sat, 17 May 2025 23:12:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_4dc13f9551f34e9ca6cd5f5d61d102ec~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item><item><title><![CDATA[Moda 360]]></title><description><![CDATA[Launch campaign focused on delivering disrupting ads, both digital and OOH, for Moda 360]]></description><link>https://www.pilargutierrez.com.ar/en/post/moda-360</link><guid isPermaLink="false">6829003e3d8d9ecdaaef298f</guid><pubDate>Sat, 17 May 2025 21:48:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c40a1a_0bf0841793ae4f20b63e3998ce8841a4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pilar Gutiérrez</dc:creator></item></channel></rss>