El hijo del viento

Role

Concept development. Creative strategy. Design.

Date

December, 2021.

Context

Final project for the Creativity subject, centered on developing a mini-series concept for Netflixl, featuring a sports icon, along with its full launch campaign.

Challenge

Develop a fictional Netflix mini-series starring Claudio Caniggia. The task included creating the plot and synopsis, designing the key visual, and planning a compelling launch campaign.

Solution

I created a four-episode mini-series exploring the most controversial and extravagant chapters of Claudio Caniggia’s life, focusing not only on his well-known football career, but also in his rebellious public persona as the highlight. To promote the series, I designed a 360° launch campaign aimed at sparking conversation and virality through bold, real-world experiences that mirrored the provocative and unconventional spirit of this iconic Argentine celebrity.

Learn more here.