Está más cerca de lo que pensás
- May 17, 2025
- 1 min read
Updated: 7 hours ago
Role
Creative strategy. Concept development.
Collaborators
Luana Schnir, Estefanía Wetzel.
Date
June, 2021.
Context
Está más cerca de lo que pensás is a an advertising spot that was awarded 2nd place in the Promise Brain 2021 competition. The project was also developed as part of the Creativity subject.
Challenge
Create an original short-form audiovisual piece for street advertising, no longer than 15 seconds, aimed to raise awareness about the eradication and prevention of child labor.
Solution
We crafted a compelling and thought-provoking concept that highlighted how close this issue is to our everyday lives. The spot resembles the interface of popular GPS apps to deliver a powerful visual message that resonates quickly and effectively with viewers.
The spot was showcased for one month on a digital screen located on Avenida 9 de Julio, next to the iconic Obelisco in Buenos Aires, Argentina.
