Moda 360
- May 17, 2025
- 1 min read
Updated: 7 hours ago
Role
Creative strategy. Digital assets, brand videos and mock up design.
Collaborators
Luana Schnir, Rosario Collados, Aylen Pita.
Date
December, 2021.
Context
Moda 360 is a virtual shopping app we developed as the final project for the Account Attention subject. Working as a creative studio, we collaborated to build the app concept, design a distinctive brand identity, and plan its launch campaign.
Challenge
Design and execute a strategic campaign to introduce Moda 360 in the Argentine market. The main goal was to reach the right audience and increase brand awareness and consideration through a multiplatform strategy.
Solution
We created a 360° launch campaign centered on bold, disruptive advertising across digital and out-of-home (OOH) channels. The campaign also included a high-impact launch event, strategic influencer partnerships, and targeted press outreach to amplify visibility and engagement.
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