PlayStation 5 influencer campaign

Role

Influencers scouting. Briefing and content approval. 

Collaborators

Public Relations team. 

Date

March, 2023.

Context

As part of PlayStation’s Public Relations agency team, I contributed to the execution of an influencer marketing campaign aimed at increasing awareness of the PlayStation 5 in Argentina.

Challenge

Identify, negotiate and brief a squad of influencers to promote the PlayStation 5 console in Argentina, with the goal of raising awareness and driving consideration among the target audience.

Solution

I selected and briefed seven key influencers to participate in the campaign: Stephanie Demner, Guido Pella, Ima Rodríguez, Grego Rosello, Pollo Álvarez, DJ Mami, and Migue Granados. The campaign focused on positioning the PlayStation 5 as the ultimate upgrade in gaming, offering an unmatched, immersive entertainment experience. Each influencer was carefully chosen to connect with a different segment of the audience and amplify the console’s relevance across social media.