Mamanegu social media strategy

Role

Strategy, creative direction and social media content creation. 

Date

March, 2019 - December, 2025

Context

Mamanegu is a small business based in Buenos Aires, Argentina, specialized in pastries and personalized cakes. Recently, the brand has undergone steady growth and a digital transformation, which included establishing a strong presence on social media.

Challenge

Develop and implement the marketing and communications strategy to increase brand awareness and drive consideration among current and potential customers in Buenos Aires.

Solution

From 2019 to 2025, I worked with Mamanegu to craft their marketing and communications strategy. I built a community of over 35,000 followers across Instagram, TikTok, and Pinterest through a consistent, multiplatform approach and creative content creation. By leveraging storytelling and cohesive visual communication, I helped position Mamanegu as a recognizable and trusted brand in its category, fostering engagement and strengthening customer loyalty.

Across Instagram, TikTok, and Pinterest, we deliver diverse and engaging content designed to showcase products, boost brand consideration, and drive traffic to the website. Mamanegu’s social media presence offers more than just product highlights, it features recipes, trends, and behind-the-scenes stories that reflect the brand’s identity and values. Through this content, we share the passion and dedication behind each product, bringing audiences closer to the heart of the business.