Vidt Buenos Aires

Role

Strategy, creative direction, social media content and website curation.

Date

April, 2025 - present

Context

Vidt Buenos Aires is a small business based in Buenos Aires, Argentina, specializing in handcrafted jewelry inspired by design, savoir-faire, architecture, and photography. The brand places strong value on artisanal craftsmanship and thoughtful design processes as the foundation of luxury and uniqueness.

Challenge

Strengthen Vidt’s brand positioning by optimizing its visual identity and ensuring digital coherence across the website and Instagram, with the goal of increasing consideration among current and potential customers in Buenos Aires.

Solution

I conducted an in-depth brand communication analysis to identify key strengths and opportunities, enabling a more cohesive and impactful brand narrative across all digital platforms.

Working closely with Vidt’s team, I collaborated on the website update, refining the visual identity, restructuring product categories, and improving the overall user experience.

Also, I advised the brand’s founders on their digital communication strategy, identifying new content formats to better showcase products on Instagram. Moreover, I collaborated on concept development, product naming, and the editorial campaign production for “Rêve d’été”, Vidt’s latest capsule collection.